Poppi Is Making Soda Cool Again

Fizzy drinks are at an inflection point. While traditional and diet sodas have been roundly demonized due to the adverse health effects of truly jaw-dropping amounts of sugar and artificial sweeteners such as aspartame, the flavor-light sparkling waters on the market haven’t quite been scratching that itch. Enter Poppi, an Austin-based company that’s making soda for the health-conscious-but-still-want-to-have-fun consumers, largely made up of millennials and Gen Z.With cheerful neon packaging and flavors ranging from classic cola and grape to watermelon and strawberry lemonade, Poppi sodas are jarringly good—even more so when you realize they have just 25 calories a can with five grams or less of sugar. With its claim of its products being good for the digestive system due to their inclusion of apple…

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