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Tito’s Handmade Vodka’s Debut Book Is a Love Letter to Texas, Lake Life, and Dogs
The shiny copper top of a bottle of Tito’s Handmade Vodka is instantly recognizable at any bar across the country. The brand may have humble roots as the oldest legal distillery in Texas, but these days, imbibers from Los Angeles to New York City commonly order the vodka by name, advancing it into the echelon of Jack, Crown, and Grey Goose. But Tito’s was not an overnight success, says Taylor Berry, the vice president of brand marketing, but rather a “25-year overnight success.”When Tito’s celebrated its 25th anniversary in 2022, the Austin-based company considered it the right time to document its history alongside dozens of cocktail recipes. The brand’s debut book, Spirit in a Bottle: Tales and Drinks from Tito’s Handmade Vodka, out May 7…The post Tito’s Handmade Vodka’s Debut Book Is a Love Letter to Texas, Lake Life, and Dogs appeared first on Texas Monthly.