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An Heir to the Stubb’s Name Is Making Barbecue

DATE POSTED:November 3, 2026
Rocky's Texas BBQRocky Stubblefield grew up in legendary Texas barbecue joint Stubb’s Bar-B-Q, run by his grandfather C. B. Stubblefield, better known as Stubb. His eponymous Lubbock restaurant opened in 1968. The little place on Broadway became a haven for the growing West Texas music scene before closing in 1984, due to an insurmountable bill for back taxes. Rocky remembers his time there as a boy, hoping to get some coins for the candy machine from his tall, deep-voiced grandfather. “He told me to go bus a table and get the change off it to put the money in the machine,” Rocky said. The lesson was to work for what you want.The family name lives on through the barbecue sauce company Stubb cofounded in the early nineties and…

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