Late nights. Too many browser tabs. Price comparisons across half a dozen retailers. Waiting weeks for the right moment to buy. Justen Wack knows exactly how outdoor gear purchases usually happen, he said — because the tech founder used to grind through the process himself.
At 4:45 a.m. on a rainy Saturday morning, Susan Worrel of Overland Park was first in line at the new Slow Rise doughnut shop by her subdivision.
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